Louisiana Plum

logo & brand identity design | august 2024

Louisiana Plum is a clothing brand helmed and created by Nicole Schmitt, that’s all about comfortable, festival-friendly and handmade clothing. Nicole came to me needing a logo and the basics of a brand identity so that she could officially launch her brand.

Together we defined what is at the core of Louisiana Plum as well as establish a long-lasting identity that will carry this brand from infancy to maturity.

Strategic Overview

Louisiana Plum aims to become a recognizable staple among Southern festival-goers by offering hand-made, joy-filled clothing that’s as comfortable as it is beautiful. Their core customer is a free-spirited New Orleanian in her twenties—someone who lives for festival season and loves to support local makers.

Rooted in New Orleans culture, Louisiana Plum stands out by using locally sourced, natural fabrics and showcasing founder Nicole’s distinct, festive fashion perspective. The brand’s tone mirrors Nicole herself—bright, casual, and full of fun-loving charm.

logo for Louisiana Plum - Pink background with a line drawing of a flowering plum and the words "Louisiana plum" in cursive font
Three smartphones displaying a clothing shop's mobile app, with the shop's logo featuring a pink plum flower and the words Louisiana Plum.
A small brown cardboard box with a pink logo and lettering, an open box with patterned tissue paper inside, and a matching small paper bag with a floral logo and pink cursive text reading 'louisiana plum' on a speckled light gray surface.
Fabric with a crocodile illustration surrounded by pink flowers.
Design with the words 'Louisiana Plum', and an outline drawing of a flower on a light pink background.
A pink background titled "Louisiana Plum" with a stylized plum flower illustration, alongside a sewing kit with pins and sewing accessories, and a person's hand holding a thimble.
Business cards for Nicole Schmitt with a mustard yellow background and a burgundy flower logo, arranged on a white surface, with a burgundy ribbon and pink balloons nearby.
Laptop displaying a shop page for Louisiana Plum, which sells custom dresses and skirts, with a colorful dress or artwork featuring a dragon and pink flowers. Next to the laptop are yellow tiles with a maroon hibiscus flower design. In the upper left
A laptop displaying an online store called 'Tropanaplum' with pink and black text, alongside two product tags with pink plum blossom illustrations and the text 'Louisiana Plum Hand crafted in New Orleans.'
Open cardboard box with pink lettering on the inside of the lid saying 'louisianaplum'. The inside is lined with branded tissue paper with a pattern of flowers, peaches, and the brand name.
Instagram profile page for LouisianaPlum, a clothing shop specializing in custom dresses and festival wear, with colorful fabric and sewing images in the posts.

Visual Identity

Logo Design

Louisiana Plum needed an adaptable logo to fit tags, signage and digital storefront restrictions. So, I designed a combination logo that could be separated into individual parts - a wordmnark & logo mark - to achieve adaptability.

To call on the hand-crafted aspect of the brand the plum blossom was hand-drawn and the font was modified give the logo a sense of playful individualism.

Logo for Louisiana Plum - Pink background with a line drawing of a flowering plum and the words "Louisiana plum" in cursive font
Simple illustration of a plum flower with five petals on a light pink background.
Word Mark with text reading "louisianaplum" on a pink background in cursive font.

Supporting Elements

A cohesive color palette, intentional typography, and a brand pattern were all that I felt that Nicole needed as the stepping stones to maintain a long-lasting brand identity. I used this elements to call upon fashion-minded side of Louisiana Plum’s persona - bright, retro, breezy and joyful.

Color palette with six rectangular color swatches, including shades of dark pink, pink, light pink, orange, and teal.
Sample typography presentation slide with the words 'Headings,' 'sub headings,' 'body text,' and 'highlight text' in different font sizes and styles, on a pale pink background.
Pattern of black line drawings featuring Louisiana state outline, plum, flower, and sewing symbols, with the words 'louisianaplum' repeated throughout on a pink background.

I needed a logo and had seen Samantha's work for years on Instagram, so I knew that she could create something far better than what I was trying to pull off. She took my rough business ideas and turned them into a beautiful logo along with a color palette & examples of what it would look like on various media. She was also very communicative through the whole process. I liked seeing all the pieces come together into this beautiful package, and it was so much more detailed than I had imagined. I appreciate every bit of guidance along the way. I would definitely recommend Something New Designs for graphic design.

Nicole of Louisiana Plum

Woman with glasses smiling outdoors in front of a vibrant pink azalea bush and a blue sky.