Samantha sits in a manual wheelchair with a flow blue top & blue jeans

Hi, I’m Sam…

…the face behind Something New Designs

I’m a graphic designer with 10 years of experience & a love for bold branding, thoughtful details, and visuals that actually feel like you. I specialize in brand identity design for creative businesses who want more than just a logo—they want a whole vibe.

With a background in visual communications and a soft spot for strong typography and color theory, I build brand systems that tell a story and stand the test of time.

Design shouldn’t feel like a template. Whether you’re starting fresh or leveling up, I’m here to create something new—just for you.

(co-signed by Nola, my snoring sidekick and chief snack supervisor)

the silhouette of a dog looks out of a window from under a desk

nola on the lookout for creative businesses

Built on…

…joy, coffee, and a very flexible dress code

What started as a creative outlet has grown into a design business where I get to do what I love—helping people bring their ideas to life through thoughtful, personality-packed visuals. Nothing beats the feeling of nailing a design that just clicks for a client. Well… except maybe working in leggings & a sweatshirt.

June weddings over the years -- From chalkboard BBQ invites to botanical garden watercolor suites, I’ve had the honor of designing for some truly lovely June couples over the past 9(!!) years. Each one brought their own story, style, and—
Big, juicy client launch time! 🍅🌽 The Bismarck Farmers Market needed a glow-up—and I served up a full harvest: simplified wordmark, earthy palette, and just the right amount of handmade charm. This brand refresh was rooted in clarity, tradit
Met a couple of new pals at Workshop Week (hello to both of you! 👋), so here's a quick intro carousel for your perusal. And for those who've been around, consider this a refresher! In short: I craft awesome designs, consume excessive amounts of cof
It’s wild how freeing it can be to just create for me — no briefs, no deadlines, no pressure. I didn’t realize how creatively (and mentally) burnt out I was until I gave myself permission to play. It’s been nearly a year sinc
Design for joy. Not just the algorithm. One of the best things I’ve learned (or re-learned, especially this week) as a creative? Make things for you. Not your clients. Not your feed. Not the engagement gods. MAKE WEIRD SH!T. Whether it’