Samantha sits in a manual wheelchair with a flow blue top & blue jeans

Hi, I’m Sam…

…the face behind Something New Designs

I’m a graphic designer with 10+ years of experience & a love for bold branding, thoughtful details, and visuals that actually feel like you. I specialize in brand identity design for creative businesses who want more than just a logo—they want a whole vibe.

With a background in visual communications and a soft spot for typography and color theory, I build brand systems that tell a story and stand the test of time.

Design shouldn’t feel like a template. Whether you’re starting fresh or leveling up, I’m here to create something new—just for you.

(co-signed by Nola, my snoring sidekick and chief snack supervisor)

the silhouette of a dog looks out of a window from under a desk

nola on the lookout for creative businesses

Built on…

…joy, coffee, and a very flexible dress code

What started as a creative outlet has grown into a design business where I get to do what I love—helping people bring their ideas to life through thoughtful, personality-packed visuals. Nothing beats the feeling of nailing a design that just clicks for a client. Well… except maybe working in leggings & a sweatshirt.

Nobody asked, but I don’t care. This is my finished piece of @letteringbykaren’s @theworkshopweek workshop. I giggle every time I look at this and will 1000% be printing this piece. I mean look at the little peeps people-watching and hav
Yeah, I spent the last week launching a font. Now, I’m spending this week making art. 🍊 Workshop Week has me fully in my feelings and my sketchbook — and honestly? this is exactly why i do what i do. But also, can i just be vulnerable
Blob Doodle Art session from @theworkshopweek and @mikelowerystudio has been the highlight of my day! I am obsessed with this fun exercise. There are no wrong answers! Agh, so fun! Totally addictive and will be adding to my daily practice! . . #work
in case you missed it — Pamplemousse is live. 🍊 here's everything inside: a full handwritten font (yes, ligatures included) + a 40-piece doodle collection. one bundle, one price. $12.50 intro price through june 8, then it goes to $17. grab t
she's here. 🍊 Pamplemousse — my handwriting, traced from old college notebooks, finished on an iPad, and now yours. font + doodle collection, available now. intro price of $12.50 through june 8 — grab the link in bio. . . . . #pamplemo
Pamplemousse is live. 🍊she’s my handwriting, two decades worth of grief (hello, SCI), 6+ years of on-and-off work, and one very stubborn decision to finish what I started. Toady also marks 10 years of something new designs. I absolutely planne
she's done. 🍊 painted in Procreate, set in Pamplemousse — dropping may 25. link in bio to stay in the loop. . . . #pamplemousse #procreateartist #handwrittenfont #fontdesign #smallbizdesign